telxperts telecom trainings

Web Development using WordPress and SEO Certification Course (Comprehensive)


Location: 101 Collins Street, Melbourne, Australia
Duration: 2 Days
From-To: 2016-08-15 to 2016-08-16

Product Description

Course Overview

WordPress provides a powerful publishing platform to millions of blogs and websites. It is an easy-to-use, powerful, customizable, scalable, and search engine optimization (SEO) friendly platform to provide immediate advantages to any business or site that uses it.

Telxperts Ltd. provides an insight to WordPress website development, WordPress Training, SEO Training, Business Consulting, and Social Media Management and Training in this certification course. The attendees will be trained to develop their own business sites or blogs to take their business to the next level. Through our WordPress and SEO training the attendees will be able to take charge of their company’s digital presence like a WordPress Pro.

Key Benefits for Participants

This course will provide the following key benefits to the attendees:

  • Deep Understanding of Web Development and WordPress fundamentals
  • Understand how to create posts and pages, format text, publish and schedule posts
  • Understand how to add images, audio files, and video files to the page
  • Understanding bulk editing posts and pages
  • Learn how to customize themes, menus and using widgets
  • Understand how to extend WordPress with plugins
  • Deep insight to editing users profiles, configuring settings and updating WordPress
  • Learn how to secure WordPress
  • Deep insight to Search Engine Optimization
  • Understand Search Engine Process, SEO tools and techniques

Course Objectives

This course has the following major objectives:

  • Provide comprehensive knowledge about Web development, WordPress and SEO fundamentals
  • Deliver insights about creating posts and pages in WordPress, formatting texts and publishing posts
  • Provide detailed insight to adding images, audio files and video files, and customizing themes, menus and widgets
  • Detailed insights to user profiles editing, configuration settings and security maintenance
  • Comprehensive knowledge about search enginges and search engine processes
  • Provide deep understanding of accessibility, search rankings and valid codes
  • Provide comprehensive overview of  keyword strategy, navigation process, useful SEO tools and techniques


Course Outline

In “Web Development using WordPress and SEO Certification Organization (Overview)”, we cover the fundamentals of the Web Development using WordPress and SEO, while in “Web Development using WordPress and SEO Certification Organization (Comprehensive)” we cover the following course contents:

Introduction to WordPress

  •  What is WordPress? 
  • Difference between WordPress,, and


Getting Started with WordPress

  • How WordPress works 
  • Installing and running WordPress
  • Accessing your WordPress site
  • Using the WordPress admin panel
  • Using the WordPress toolbar

Creating Posts

  • Understanding posts
  • Posts vs. pages in WordPress
  • Creating a new post
  • Introducing the post editor view
  • Creating and formatting your first post with the content editor toolbar
  • Using quick shortcuts to format text
  • Creating and editing links
  • What is the difference between categories and tags?
  • Using categories and tags
  • Using revisions
  • Publishing and scheduling posts
  • Truncating posts and using excerpts
  • Using post formats

Adding Images and Media

  • How WordPress handles media elements
  • Adding images to posts and pages
  • Moving an image to a new location
  • Creating image galleries
  • Using featured images
  • Adding images from other sites
  • Adding content from YouTube and similar sites
  • Working with audio and video

Creating Pages


  • When to use pages
  • Creating a page
  • Using page templates
  • Creating page hierarchies

Managing Content


  • WordPress is a content management system
  • Navigating the admin panel
  • Quick/Bulk Edit posts and pages
  • Using the Media Grid
  • Using attachment pages

Changing the Appearance of Your Site

  • Separation of style and content
  • What are themes and how do they work?
  • Introducing the Customizer
  • Previewing, installing, and changing themes
  • Customizing your theme
  • Understanding how to make user-friendly navigation
  • Creating and customizing menus
  • Using widgets
  • Combining custom menus and widgets
  • Changing what the home page displays
  • Getting and installing third-party themes

Extending WordPress with Plugins

  • What are plugins and how do they work?
  • Finding, vetting, and selecting plugins
  • Installing, activating, and upgrading plugins
  • Some useful plugin types to start with
  • A sample set of plugins on the demo site
  • Sidebar: Addressing the myth of the must-have plugin

Users and User Profiles

  • How WordPress handles users
  • Editing your user profile
  • Creating your gravatar profile
  • Understanding WordPress’s user roles and capabilities
  • Adding and managing users

Configuring Settings

  • Plug and play and beyond
  • Configuring general settings
  • Changing the language of your site
  • Configuring writing and reading settings
  • Changing the default category
  • Configuring media and permalinks settings

Getting, and Interacting with, Readers

  • Setting up your site for discussions (comments)
  • Managing comments and spam
  • Getting new readers through social sharing

Managing WordPress, Maintenance and Security

  • Managing WordPress on the back end
  • Is WordPress safe and secure?
  • Keeping up to date
  • Security through hosting, plugins, and third-party services
  • What to do when something goes wrong, aka resolving the white screen of death
  • Moving content from one WordPress site to another
  • Going further with WordPress

Understanding Search Engine Optimization

  • How Search Engine Works
  • Site Indexing
  • Spiders and bots
  • Google’s PageRank technology
  • Reciprocal Linking

Creating Accessible and Valid code

  • Why Accessibility and Search Rankings work together
  • Creating valid HTML/XHTML and CSS
  • Validating your code
  • Creating Accessible navigation
  • Allowing graceful degradation of pages
  • Link Checking

Identifying Effective Keywords

  • How many keywords are ideal
  • Useful tools to identify effective keywords
  • Why some keywords are better than others
  • Analyzing keyword Density
  • Popularity and frequency of keyword usage

Placing your keywords strategically

  • The essential locations for keyword placement and distribution
  • History and effectiveness of Meta tags
  • Placing keywords in the head and body sections
  • Key words in specific attributes
  • Keywords on incoming links

Navigation Systems

  • Global vs local navigation
  • Using hierarchical navigation
  • Inline Linking
  • Site Maps
  • External Sites
  • Establishing relevant reciprocal linking
  • Effective inbound links
  • Linking to other sites

Useful SEO tools and Techniques

  • Keyword Density Checkers
  • Keyword suggestions
  • Site submission tools
  • Submitting your site to the major search engines
  • Google Webmasters’ tools

Delivery Options

  • Onsite
  • Online

Who Should Attend

Web Developers, Business Managers, Senior Management, Entrepreneurs, Digital Marketing Manager, and People who are responsible for web developing and implementing strategies, Web masters and IT Professionals,  and anybody who want to excel in the field of Marketing


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